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Definitions

Key electronic marketing terms briefly explained

MMS Text Blast Marketing

M•M•S Text Blast, n. 1. multimedia text messages that allow for the transmission of images, animation or video, along with a maximum of 500 characters of text. 2. the image dimensions, image resolution, file size, the length of animation or video, are all key factors that play a role in blocked delivery of MMS texts to telecom providers. 3. text message senders can customize each message with dynamic text stored in a contact database, or even engage with recipients by asking questions and using auto responders for customized replies. 4. multimedia text blasts are a more effective attention grabbing mechanism than SMS Text Blasts, but SMS offer less cost per message for cost-effective responsive campaigns. 5. all text blast senders must be verified by the industry’s US Toll-Free Aggregator. 6. countries have different laws that govern mass texting, and every sender should be thoroughly familiar with what restrictions exist in each locale (TCPA).

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