Text Mark•et•ing, n. 1. n: are text-based eblasting campaigns meant to engage recipients on SMS Text enabled devices with very specific messaging. 2. text marketing can be a business’ only marketing effort, or executed as part of a much larger multichannel marketing campaign. 3 SMS Text Blasts and MMS Text Blasts are well-suited for generating inbound leads with mobile keywords and text-in numbers. 4. text marketing makes for a great co-campaign with email marketing. 5. countries have different laws that govern mass texting, and every sender should be thoroughly familiar with what restrictions exist in each locale (Telephone Consumer Protection Act).

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