Res•pons•ive Camp•aign, n. 1. an eblast campaign set to deploy email marketing or text marketing or both based on responsive triggers to campaign configuration selections: user did not view, user viewed, user did not click, user clicked, user did not click for X days, etc. 2. used by senders to engage with recipients to achieve a targeted personalized marketing experience in real-time. 3. campaigns can be short or long with many branches, and each branch is a different campaign activated by user input or lack thereof. 4. an alternative to sending Drip Campaigns.

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